As a job seeker, do you manage your online reputation? "Digital Dirt" is no longer a foreign concept, but as a refresher just let me say: digital dirt refers to any negative information about you on the Internet. To counteract any digital dirt out there about you - anything you don't want recruiters or hiring authorities to find (like on your Facebook page, perhaps?) - your best strategy is to flood the space with positive information. This post offers three helpful tips for doing just that - plus a bonus tip. Remember, the most current information is usually at the top of any indexed list by search engines and will be what is viewed most.
Note: I've used examples from my own experience - hope you don't mind. Your challenge is to create your own experiences and use them to build your own online reputation.
First, become an expert in your field - and then get quoted in an online article.
- Example: Diversity, Inc.
- Example: The Wall Street Journal
- Example: Plugged In (magazine)
Second, give an online testimonial of a product or service that you've used.
- Example: What Should You Charge? (product endorsement)
- Example: LinkedIn - Individual's Profile
Third, complete a personal profile on any website you hear about, even if you do nothing else on that site.
- Example: Google profile
- Example: LinkedIn Profile
BONUS tip, comment on someone else's blog post.
- Example: What Would Day Say
Now, get busy! Create your own online visibility for job search success!
Wishing you career success in 2010!
Meg
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