- Create an eye-catching, professional LinkedIn (www.linkedin.com) profile with industry specific keywords to boost your findings in the search engines. Invite people to join your network. Post your resume on this website.
- Join industry/role specific LinkedIn groups as well as general LinkedIn networking groups in your city. Build your visibility inside these groups by participating in discussions and posting your own questions. Showcase your expertise and make yourself a “go-to” person.
- Start your own blog where you demonstrate your expertise and share good resources with others in your industry. Develop a blog theme and stick to it. Again, make your blog keyword rich for find-ability purposes.
- Learn how to use Twitter (www.twitter.com) professionally. Set up an account and post several times a day. Ensure your tweets show up on your blog and LinkedIn profile. Cross-promotion enhances online visibility. Tweets need to be about 80% career-related and 20% personal to show your human side – beware of your digital dirt!
- Apply for jobs on the job boards, but also make a list of jobs that have recently closed for applications. In six weeks, send your resume to these companies along with a cover letter commenting that you appreciate that this position has already closed, you hope the new hire is working out, but if not, here’s your resume to review. Track the responses your get.
BONUS TIP: When looking online for professional career services (resume writing, career coaching, etc.), “shop” no more than three businesses at one time – too many will just confuse you. Request free phone consultations and references – your comfort and others’ satisfaction should figure highly into your decision of choice, more so than the final cost. Cheaper is usually not better. Ask yourself, “Who will help me the most for what I need?”
Now, go make connections! Get that job you want!