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November 02, 2005

GET KNOWN TO GET RESULTS

Since the demise of job security, YOU are in charge of your own career as if you were in charge of your own company: CEO of Me, Inc. (Branding Guru, Tom Peters, first labeled this workplace shift in 1997.) Just as entrepreneurs are advised to build business by integrating four key strategies - publishing, public speaking, networking, and creating a website - these actions can also work for you!

To close a business deal (i.e., get a job!) as CEO of Me, Inc., do the following:

  • Publish - Write expert articles to attract interest in YOU, your personal brand. Research what your target market (i.e., potential employer) reads, then submit articles to print and online publications. Get acknowledged!
  • Present - Develop expert presentations using the above approach. Contact event organizers to offer your speaking skills. Professional groups welcome presenters who don't charge fees. Get seen!
  • Network - Meet and greet hiring authorities where they hang out: civic organizations, nonprofit boards, fund raising events, the golf course... Get involved!
  • Create a Website - Put your resume on its own website, then list the URL on your business cards used for networking. Get connected!

Visibility builds credibility. Become a commodity a company must have!

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