GET KNOWN TO GET RESULTS
Since the demise of job security, YOU are in charge of your own career as if you were in charge of your own company: CEO of Me, Inc. (Branding Guru, Tom Peters, first labeled this workplace shift in 1997.) Just as entrepreneurs are advised to build business by integrating four key strategies - publishing, public speaking, networking, and creating a website - these actions can also work for you!
To close a business deal (i.e., get a job!) as CEO of Me, Inc., do the following:
- Publish - Write expert articles to attract interest in YOU, your personal brand. Research what your target market (i.e., potential employer) reads, then submit articles to print and online publications. Get acknowledged!
- Present - Develop expert presentations using the above approach. Contact event organizers to offer your speaking skills. Professional groups welcome presenters who don't charge fees. Get seen!
- Network - Meet and greet hiring authorities where they hang out: civic organizations, nonprofit boards, fund raising events, the golf course... Get involved!
- Create a Website - Put your resume on its own website, then list the URL on your business cards used for networking. Get connected!
Visibility builds credibility. Become a commodity a company must have!

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